Challenge: Create a die-line for a cereal box, then create a brand with an identity and target audience in mind, finally designing and illustrating a complete, finished cereal box.
Solution: I created “Boost,” a cereal made for car enthusiasts of all ages. My idea was to create a box of cereal that stands out the store shelf by looking like it was a package for an automotive product. It would stand out to older ones likely in the automotive industry, as well as younger people who are drawn by the striking color and illustration. All ages would be drawn by the free die-cast.
