Challenge: Create a beverage brand that has three separate flavors, with one of them being a limited edition. The limited edition should stand out among the others, but still be cohesive and fit the branding.
Solution: I created a high-end iced tea brand called “Soothe.” I kept it pretty minimal, using strong but simple typography. My die-line was also minimal, adding to the high end feel. I customized the die-line to give it a higher value, and to make it stand out and not be too minimal.
